Treehouse is a conceptual brand identity project for a cosy, nature-inspired café offering nourishing, locally-sourced plant-based meals in an urban setting. The brand captures a fresh yet grounded tone—inviting and minimal with an organic warmth.
The deliverables include a full brand identity system, logo development, colour and typography palette, menu design, business card, packaging concepts, and moodboards. The design reflects the café’s ethos of being a tranquil escape, combining childhood nostalgia with elevated simplicity.
This project was an exploration of how visual storytelling can shape the atmosphere and values of a hospitality brand. By combining thoughtful design with a clear brand ethos, Treehouse delivers a warm and refined experience that feels both familiar and fresh. The final identity balances earthy tones, clean structure, and playful detail—offering a unique take on conscious dining and meaningful branding.
